I’m sitting here at my desk gnawing on a biscotti (a forbidden food) and drinking a cup of decaf (not forbidden). Flash and I have just returned from picking up the groceries (hence the forbidden food) and I’m trying to get back in the stream of things.
My whole morning was catapulted into Oh, Crapville when I had to stop everything and produce some marketing materials for my publisher’s publicity department. This is AFTER I swore up and down that I already sent it in. Then I took a look at the questions and remembered thinking, “Oh, crap, I don’t want to do those right now.” In other words, I didn’t do them, but this morning I spent three hours doing them, then sent them off with a bowing and scraping email.
Then I got an email from Goodreads about the 5 Things You Should Know Before You Publish, followed by numerous comments from Indie authors. All of them focused around the time needed to market and what a pain it was.
Cue hysterical laughing on my part.
My publisher’s publicity department does a great job for me, but I have to pony up and do my part. I answer questions. I do blog posts. I sit for interviews. I’m available. I appreciate them more than I can say.
However, it is my humble opinion that most of the time an author spends on “promotion” should be spent behind the computer. I truly believe that a book, if it resonates with an audience, will find readers. Write, re-write, write, times a thousand.
Maybe a blog tour helps, but I don’t think so. Maybe tweets help, but they just annoyed me. Maybe Facebook ads and postings help, but I had proof that Facebook throttled everything I wrote so, again, I’m doubtful. And ads? I have ad blockers on everything, so I’m not sure I see them. All that energy on the author’s part wasted.
If I want to know if an author has a new book out, I’ll subscribe to their Amazon author page. Or I’ll pre-order the book if that’s available. Or I’ll put something in my tickler file. I can honestly say that I’ve never purchased a book because someone sent me an email about it. And I’ve gotten so horsey about my email that I resent getting stuff I didn’t expect, even an author’s newsletter.
(As for The English Duke – out next week – I’ll do one newsletter to subscribers and one blog post and that’s it.)
Maybe I feel this way because I’m a Southern Belle and I was reared to believe that too much self promotion is just tacky, y’all. Or maybe it’s because I cringe when I read stuff that reeks of desperation and that’s what too many promote! promote! promote! messages sound like.
But I could be wrong.
So, tell me, how do you feel about “marketing”? What’s too much for you? How do you remind yourself of a book you want to read? How do you find new authors?