1. Criticism is part of a writer’s world. Embrace that one fact. You will never please everyone. You will get criticism from your editor, the copy editor, the proof reader, and the final line editor. Every single person who got an ARC will have an opinion – good or bad.
2. Accept that certain people will be nasty just because – like the person on one site who always posts a one star review before the book is even published. These people will always be there.
3. Realize it takes ten good reviews to rid yourself of the taste of one bad review. Moral: don’t read the bad reviews. Or the good reviews.
4. Never engage – or vent. It doesn’t matter how unfair the review or the situation. It doesn’t matter if it’s an ad hominem attack. It doesn’t matter if the reviewer only posts reviews of books she hates – never the ones she likes. It just doesn’t matter. You will be perceived as thin skinned, petty, and unprofessional if you write about the situation.
5. Remember why you write – to tell a story. Some stories will resonate with readers. Some won’t. There’s always the next book. The books that moved me, in one way or another, are the books I remember. They remind me that reading is subjective. If I’m lucky, one of my books has involved the reader. That sometimes leads to passionate responses, and I think that’s always good.