Three times this week I’ve been intrigued by a website, product, or subscription. I’ve clicked on the “Learn More” page. I’ve scrolled to the end of the signup sheet. I’ve read all the FAQs. Nowhere, in all three sites did they PROMINENTLY display the cost of said product or subscription.
Harvard Business Review, SimpleHuman, and Buffer all had the same problem. These are well known and well respected institutions, companies, or products. Why can’t they tell me how much it costs? If the product is too expensive and they don’t want to tell me, why? It seems to me that qualifying your prospect is a good thing before you waste any more money/time/effort on them.
Then, I received some emails for products and services. Same story. NO price!
I had the same problem with a pirate hunting company I emailed. Don’t send me an email saying, “Call me and we’ll discuss your options.” No, that won’t work. Tell me the price range of your product and I’ll tell you whether I’d be wasting your time.
Do you run into this? Do you just turn and go the other way if someone doesn’t tell you how much something costs?